Canon PowerShot SX740 HS Digital Camera - Black


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Canon PowerShot SX740 HS Digital Camera - Black

  • Powerful 40x optical zoom with optical image stabilizer and zoom framing assist
  • 4K video and 4K time-lapse movie
  • Built-in Wi-Fi and Bluetooth technology
  • 20.3 Megapixel CMOS sensor
  • DIGIC 8 image processor


Product Details


Brand Canon
Model name Powershot
Form factor Compact
Effective still resolution 20.3 MP
Special feature Video Recording
Optical zoom 40 x
Colour Black
Connectivity technology Bluetooth, Wi-Fi
Screen size 3 Inches
Shooting modes Movie
Product Description

Created specifically with travelers in mind, the Canon PowerShot SX740 packs a punch with a versatile 40x superzoom, built-in stabilization, and the latest Bluetooth connectivity neatly packaged in a portable pocket-sized body so you can take it anywhere. Building on the success of Canon’s travel compact line-up the SX740 introduces 4K video recording and a DIGIC 8 image processor that allows the cameras to capture an impressive 10 fps with locked AF or 7.4 fps with full AF. If you’re looking to upgrade an existing compact or grab a new travel camera before a holiday this could be the one you’ve been waiting for.

20.3-Megapixel CMOS Image Sensor

With a generous 1/2.3-type image sensor the camera produces 20.3-megapixel images, perfect for capturing special memories and moments with exceptional quality. The high-resolution sensor is ideal for travelers who want to be able to create high-quality prints when they get home.

DIGIC 8 Image Processor

Featuring cutting-edge imaging technology, the compact superzoom has a Canon DIGIC 8 processor that delivers improved auto lighting optimization to help you capture images that are exposed properly. The processor also equips the camera with the ability to shoot stills with impressive burst shooting speeds as well as enabling it to film 4K resolution video.

4K Video and 4K Time-lapse

Ultra HD 4K footage has four times the resolution of Full HD and looks amazing on a 4K television, showing an incredible amount of detail recorded by the camera’s sensor. Even if you don’t have a 4K TV yet you can export individual frames from 4K video as stills with a resolution of approximately 8 megapixels. You can even use a built-in 4K time-lapse movie mode to create stunning videos that compress time.

Ultra-fast Burst Shooting up to 10fps

The drive mode on the SX740 has been supercharged to capture an impressive 10fps with locked autofocus and 7.4fps with autofocus tracking. Faced with the challenge of capturing fast-moving action you can be confident that you got the shot by turning on burst mode and capturing an ultra-quick series of images.

40x Zoom Range in your Pocket

Whether exploring a new exotic location or seeking out inspiration in your own backyard having a 40x zoom range allows you to capture everything from wide-angle landscapes to faraway detail. This increases to an impressive 80x zoom with Canon’s ZoomPlus digital technology and let’s not forget this is on a camera that fits easily in your pocket.

Framing Assist Mode

To make it easy to find a subject while zoomed in the camera has a useful framing assist mode that zooms the shot out with the press of a button to reveal more of the scene and displays a box that shows your original framing. Once you’ve located your subject just release the button and the camera zooms straight back into your original zoom setting.

Built-in Intelligent Image Stabilisation

The SX 740 HS has a built-in gyro sensor and Dual Sensing Image Stabilisation that delivers 3.5-stops of vibration reduction to remove shake, so you can capture steady handheld shots even when taking advantage of the impressive zoom capabilities of the camera. Canon’s Intelligent IS selects the best type of stabilization to use to deliver more stable shots.

3-inch LCD with 180° Tilt and Self Portrait Mode

Flip the 3-inch screen around and capture great-looking self-portraits by activating Canon’s smooth skin mode. The screen boasts a 922,000-dot resolution so you can clearly review shots you’ve taken on the rear LCD.

Bluetooth, Wi-Fi, and Automatic Image Transfer

Sharing your experiences along the way is an important part of a journey and Can the Canon SX7 40 HS Superzoom Compact makes it simple with built-in Wi-Fi connectivity. It has low-energy Bluetooth technology that maintains a constant connection between your camera and phone for automatic image transfer that makes sharing your snaps on social easier than ever.

4K movie and 40x optical zoom. Your pocket-sized travel companion.

Record all of life’s most treasured moments with 4K video and time-lapse; four times the resolution of full HD. Can’t decide if you want to capture a moment in video or stills? We’ve made it simple for you; seamlessly crop still images from your 4K movies after filming at exquisitely sharp quality.

Get up close with 40x optical zoom

Zoom in to those far distances at pin sharp detail with 40x optical zoom and 80x zoom plus; the equivalent to a 24 mm – 960 mm focal length.

Never miss a shot

You’ll never miss that fast moving object as the SX740 comes to life in 1.6 seconds and can continuously shoot at up to 10 frames per second with fixed auto focus.

Snap your selfies with ease

The 180° tilt LCD screen enables you to snap your selfies while checking your appearance, while Self Portrait mode will ensure the perfect selfie.

Share your photos instantly

With Wi-Fi and Bluetooth Low Energy Technology, keep your camera connected to your smart phone and transfer photos easily with the Camera Connect App.

Effective Megapixels Approx 20.3M
File Formats Design rule for Camera File system (DCF) compliant; DPOF (Version 1.1) compatible
ISO Sensitivity Auto: ISO 100800
P: ISO 1003200
Shutter Speeds 11/3200 sec.
151/3200 sec. (in all shooting modes
Lens Focal Length 4.3 (W) 172.0 (T) mm (35mm film equivalent: 24960mm)
LCD Monitor Type 3.0-inch TFT Color LCD with wide viewing angle (4:3)
LCD Screen Size Approx. 922,000 dots
Exposure Metering Evaluative, Center Weighted Average, Spot
White Balance Modes Auto, Daylight, Shade, Cloudy, Tungsten Light, White Fluorescent Light, Custom, WB Correction
Continuous Shooting Speed High-speed Continuous Shooting in One-Shot AF mode: Approx. 10.0 shots/sec.
Low-speed Continuous Shooting in One-Shot AF mode: Approx. 4.0 shots/sec.
High-speed Continuous Shooting in Servo AF mode: Approx. 7.4 shots/sec.
Low-speed Continuous Shooting in Servo AF mode: Approx. 4.0 shots/sec.

Continuous shooting speed may become slower due to the following factors: Tv value, Av value, subject conditions, shooting environment, use of flash, ISO speed, zoom position.
Memory Card Type SD/SDHC/SDXC and UHS-I Memory Cards
Viewfinder Not available
Battery Battery Pack NB-13L
Dimensions (WxHxD) Approx. 110.1 x 63.8 x 39.9mm
Weight 299 g
Total Pixels Approx. 21.1 Megapixels
Shooting Modes P, M, Tv, Hybrid Auto, Auto, Standard, Vivid, Neutral, B/W, Sepia, Video Snapshot, Food
Flash Range Approx. 1.616.4 ft. (W), 6.68.2 ft. (T)
Approx. 50.0cm 5.0m (W), 2.02.5m (T)
Optical Zoom 40x
Built-in Flash Auto, On, Slow Synchro, Off
Maximum Aperture f/3.3 (W), f/6.9 (T)
Autofocus System TTL Autofocus
Focusing Range Auto: 0.4 in. (1cm) infinity (W), 6.6 ft. (2.0m) infinity (T)
Normal: 2.0 in. (5cm) infinity (W), 6.6 ft. (2.0m) infinity (T)
Macro: 0.4 in. 1.6 ft. (1.050cm) (W)
ZoomPlus Approx. 80x
Digital Zoom Magnification Approx. 4x
Image Processor Type DIGIC 8
Image Sensor Type 20.3 Megapixel*, 1/2.3-inch CMOS
Self-Timer Off / 2 sec. / 10 sec. / Custom





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